DATA

Data Set
Collection of apparel with text
out of 6 brands from the offical web sites

Typing the text in a word document

Alphabetical order, word count, removing punctuation

First sketch for newspaper layout
1st paper with sentences in alphabetical order
2nd page only words in alphabetical order

Adding space between the words to fade away the meanig

Each block is made with a character from a to z

Another sketch from the process
More information is shown such as word count, date, source etc.
For the final design I removed name of the brands because it is not relevant.

The data collection is from fashion garments. I am specifically interested in the text. I was first critical about my own clothes and started to look for more examples. From 6 brands I downloaded everything with text from the collection. It was already a lot of information. I had all the different clothes with different typeface, colors and forms. I removed the fashion context and typed everything in word document. With the alphabetical order tool I could also remove the comma and have new opportunities to analyze the text.
The meanings of these slogans seems funny and appealing but I also found it problematic.
The format is to provide a new insight.